by Patrick | Sep 7, 2021 | Copywriting, PSM Blog
Lights! Camera! Action? Well, you’d certainly hope so. However, not all calls to action actually result in action – which can be hugely problematic when you’ve taken the trouble to set up the lights and camera. If a tree falls in the forest, does anyone actually...
by Patrick | Jul 13, 2021 | Copywriting, PSM Blog
“There is nothing to writing,” Ernest Hemingway once said. “All you have to do is sit down at a typewriter and bleed.” Though he probably would’ve baulked at the mere suggestion, Ernest would have made a very good copywriter – that quote is a great tagline. No one’s...
by Patrick | Jun 29, 2021 | Copywriting, PSM Blog
A landing page is exactly that: a place where you want your potential customers to land. Think of yourself as one of those people who guides planes into airports with orange sticks. They’re crucial in making sure the plane nails its landing and parks itself in the...
by Patrick | May 18, 2021 | Copywriting, PSM Blog
The 1998 film masterpiece The Negotiator is probably not the best place to school yourself in real-life hostage negotiation techniques. But when it comes to the slightly lower-stakes arena of copywriting, it’s probably as good a place to start as any. What Samuel L....
by Patrick | Mar 9, 2021 | Copywriting, PSM Blog
Just like Charles Dickens’ seminal novel A Tale of Two Cities, your website should be a tale of two copies. To achieve this, you have to know the difference between site copy and blog copy. If you’ve been finding yourself wondering “How should I approach...
