by David Harfield | Apr 18, 2023 | PSM Blog, Social Media
Picture this: You’ve just hired a fantastic social media marketing agency (like Pepperstorm, wink wink) to supercharge your online presence. Now, you need to add the agency to your Facebook Business Manager account, but you’re not quite sure how to do it....
by David Harfield | Apr 6, 2023 | Copywriting, Photography, PSM Blog, SEO, Social Media
In the vast terrain of search engine optimization, white hat SEO is the ultimate marathon. Everybody is trying to run it — and win. But SEO success relies on pacing, perseverance, and ethical practice. While black hat SEO sprinters might find a few sneaky shortcuts,...
by David Harfield | Mar 28, 2023 | Copywriting, Photography, PSM Blog, SEO
If Insta isn’t cutting the mustard in acquiring clients, why not try a fresh perspective? If anyone can do that, it’s a photographer, right? Whether you’re a wedding photographer or a commercial shooter, SEO (Search Engine Optimization) is a powerful tool to...
by David Harfield | Jun 28, 2022 | PSM Blog, Social Media
Social media – love it or hate it, it’s an essential part of running a business. Facebook, Instagram and Twitter are all platforms you should be using. While most of us are pretty familiar with Facebook and Insta, many businesses find Twitter a bit of a mystery. In...
by David Harfield | May 10, 2022 | PSM Blog, Social Media
When it comes to your Instagram account, size matters. Having a large account (with interested and engaged followers, not bots!) is super important for your brand. A large following establishes credibility, builds brand awareness, and drives sales – awesome all round,...
