Why Simple Copy Is (Usually) The Best Copy

Why Simple Copy Is (Usually) The Best Copy

Weā€™re sure youā€™ve heard the old adage ā€˜less is moreā€™. Well, ironically, thatā€™s a little bit of an oversimplification! Less is not more, because that would imply ā€˜moreā€™ is better. Itā€™s not. Less is better. Less is optimum. Unfortunately, thatā€™s not catchy enough to...
5 Tips On Sales Copywriting

5 Tips On Sales Copywriting

Weā€™ve all been on the receiving end of the ā€˜second-hand car salesmanā€™ pitch. Chances are you werenā€™t even buying a car. That wild-eyed faux enthusiasm can rear its desperate head anywhere thereā€™s money to be made or clients to convert ā€“ and that includes the online...
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