Weāre sure youāve heard the old adage āless is moreā. Well, ironically, thatās a little bit of an oversimplification! Less is not more, because that would imply āmoreā is better. Itās not. Less is better. Less is optimum. Unfortunately, thatās not catchy enough to...
We all know that tacky talent show called The Voice (youāve probably found yourself watching it at some point out of sheer desperation), where the judges swivel in their oversized chairs when they hear a voice that catches their attention. The show should actually be...
Weāve all been on the receiving end of the āsecond-hand car salesmanā pitch. Chances are you werenāt even buying a car. That wild-eyed faux enthusiasm can rear its desperate head anywhere thereās money to be made or clients to convert ā and that includes the online...
Writing good copy is both an art and a science. The main goal of course is to connect with your potential customers, but you also have to appear knowledgeable, competent, and even a little humorous. In the age of digital commerce, 99% of the time you don’t get...