You might think that computers and blogs have very little to do with personal training. It’s a physical endeavour, one that requires commitment, dedication, and a clear head far removed from a computer or phone. While all this is true, personal training is also a business. You need to be aware of how you’re presenting yourself and furthering your brand online, as the competition is as fierce as it ever was. One of the primary ways you can establish your business is through a high-quality personal trainer blog.
1 – A Blog Can Boost Your SEO
SEO (search engine optimisation) is the name of the game when it comes to online commerce. You need to get your site ranked as high as possible in the search engines. More visibility means a bigger audience, which in turn means a higher customer conversion rate. Everything in your online strategy should be geared toward increasing this crucial ranking. Fortunately, a regular blog is the perfect instrument to do just that. You can pepper your posts with keywords and phrases, making it easier for customers to find the specific service you provide. Also, as you’ll (ideally) be posting consistently, each post will continue to drive traffic to your site and every new will view contribute to an increase in your SEO juice.
A personal trainer blog can increase your site’s SEO even while you’re working hard at the gym with clients!
2 – A Blog Can Enhance Your Presence On Social
If you’re social media savvy, you’ll know that your social campaign requires just as much dedication and commitment as a real-life fitness plan. A blog can help you maintain a consistent and engaging presence among your various social channels. Making sure your posts are regular and informative is an important aspect of any online strategy. If you post too little, it makes it seem as if the business isn’t your top priority, whereas posting too much fluff will make your audience quickly disengage with you. A regular blog is the perfect type of content to promote to your followers, as you can spread it across all your channels. And with all roads leading back to your blog, you’ll then get more hits, boosting your SEO in the process.
3 – A Blog Can Establish You As A Voice Of Authority
People want to know they’re dealing with experts when they’re scoping out online businesses. It’s far too easy to make it look as if you know what you’re doing online without anything solid to back it up with. Subsequently, in 2019, people and potential customers go to great lengths to establish that the company they’re dealing with is legitimate. Blogs are the perfect vehicle to demonstrate expertise. You can also utilise hyper-targeted posts to ensure that you’re the go-to expert for advice in your specific field. People will always want to know how to keep themselves in shape, so you’re already in a good spot, business-wise. The next step is taking your product to the top of the game. A regular, high-quality blog can help you achieve just that.
