The Pepperstorm Blog
A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.
We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.
Medical Companies Often Neglect Their Blog…To Their Detriment
Many people don’t view medicine as a business. It’s often seen more as a profession, and a noble one at that; medical professionals put many hours of training and education into their career, all with the ultimate goal of helping people during some of the worst times...
Merry Christmas From The PepperStorm Team!
Ho ho-holy moly, it's been one heck of a year in the PepperStorm office... Our content creation team worked round the clock on a huge project for one of our long-term clients, producing hundreds of pieces of content for their dream travel app (which is aiming to reach...
3 Reasons Why Blogging Is Crucial For New Companies In Growth Industries
Blogging might seem like a fading content strategy in the face of mounting video content, but the truth of the matter is that in 2019 it's going to be more important than ever. Blogging is an essential part of reaching your audience and potential customers, providing...
How Online Travel Companies Can Get An SEO Edge Over Their Competitors
Whether it’s finding the lowest price on a flight or getting inspiration for their next holiday, online travel companies have become a go-to for anyone looking for a little adventure. So, how can these companies set themselves apart from one another? If you’ve seen...
Why Online Cannabis Retailers Need A Quality Blog
More and more countries around the world are legalising recreational marijuana. Recently, the United States approved recreational marijuana use in some states (such as California and Colorado), and Canada has also just passed a law legalising the herb. This...
3 Reasons Why A Blog Is Essential For Health And Wellness Retailers
Health and wellness retailers often focus the content of their websites solely on the products that they’re selling - and little else. This decreases the utility of the website as a source of information and can disengage potential customers (as well as being more...
Why This Is The Time For UK CBD Companies To Invest In A Blog
In recent years, laws in the UK surrounding CBD usage have relaxed. There’s more openness towards consuming these types of products, as well as a push towards acceptance of medical marijuana (MMJ) in treating patients. This is why it’s the perfect time for CBD and MMJ...
SEO: What’s Blogs Got To Do With It?!
When most people think of search engine optimisation (or SEO for short), they immediately think of keywords. The search engine algorithms which define where a webpage is ranked is fuelled by keywords, so it makes sense to load up your pages with this most relevant...
How To Improve Your Google Ranking In 3 Easy Steps
Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it's opened millions of times across the world per day, and for many people, its their...
The Importance of a High-Quality Blog For Your Website’s SEO
You're probably already aware that blogging is extremely important for your website. It helps promote audience relationships, keeps content fresh and engaging, and makes the people behind the site (i.e. you) appear more like real people, and not just faceless beings...
Using Blogging To Sell Your Product: All You Need To Know
Blogs were initially conceived as online diaries, with the traditional view of them being a place where people could vent, confess or inform. These days, blogs are seen as an essential tool for any e-commerce business and are there to be taken advantage of. They can...
How Often Should I Post On My E-Commerce Site’s Blog?
Every smart business owner should know that an online blog is a must for any serious e-commerce site. A blog can help direct traffic to your site by ranking your page higher in the search engines, and also provide readers and potential customers with an insight into...