Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it's opened millions of times across the world per day, and for many people, its their...
You're probably already aware that blogging is extremely important for your website. It helps promote audience relationships, keeps content fresh and engaging, and makes the people behind the site (i.e. you) appear more like real people, and not just faceless beings...
Blogs were initially conceived as online diaries, with the traditional view of them being a place where people could vent, confess or inform. These days, blogs are seen as an essential tool for any e-commerce business and are there to be taken advantage of. They can...
Every smart business owner should know that an online blog is a must for any serious e-commerce site. A blog can help direct traffic to your site by ranking your page higher in the search engines, and also provide readers and potential customers with an insight into...
This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...
Even though everyone is well aware that in 2017, a blog is a crucial and necessary tool for a serious e-commerce site, it doesn't stop it being a lot of work. Part of a blog's attractiveness to readers and potential clients is the writer's ability to come up with...
SEO is crucial to the success of any e-commerce site and, unfortunately, it's not a one-and-done event. You might've worked extremely hard to get to the crest of Google's search rankings for your specific keywords, but the real work is maintaining your pole position...
Blogging is an integral part of any online business, but it's surprising how little people read up on the topic before they launch into the unknown seas of blogging. There are a number of mistakes that new bloggers can fall victim to, mistakes that can be easily...
Blogs fulfil two major roles for online businesses and e-commerce sites. The first, and arguably most important, is that they promote the site in question in search engine page rankings; the more specific content that's out there, the higher the specific site is going...
So, you've done the groundwork and know that blogs are an important part of any online business strategy. You even know what you want to write about and have well-thought-out plans on how best to engage your potential customers. You're all set to write your first blog...
Search engine optimization (SEO) is what determines where your site or blog appears in search engine results. Taking Google as an example, their complex algorithm is an ever-evolving equation; in layman’s terms, it takes a series of factors, such as age, word count,...
Venturing into the world of blogging can be a tricky mountain to climb. In the age of social media, content is king, so getting attention on your blog is no easy feat. On WordPress alone, users create 87.6 million posts each month, spanning 24.6 billion page views....