How Important Is Hashtag Research For Instagram?

by Patrick | Apr 14, 2020 | PSM Blog, Social Media

Hashtags have been around since the very beginning of the behemoth known as Instagram, but are they still effective in 2020? They seem almost dated; now that the Boomers have caught up with them, there’s all sorts of hashtagged nonsense floating around the...

3 Reasons Why Blogging Is Crucial For New Companies In Growth Industries

by Patrick | Dec 11, 2018 | PSM Blog

Blogging might seem like a fading content strategy in the face of mounting video content, but the truth of the matter is that in 2019 it’s going to be more important than ever. Blogging is an essential part of reaching your audience and potential customers,...

How Often Should I Post On My E-Commerce Site’s Blog?

by Patrick | Dec 19, 2017 | PSM Blog, SEO

Every smart business owner should know that an online blog is a must for any serious e-commerce site. A blog can help direct traffic to your site by ranking your page higher in the search engines, and also provide readers and potential customers with an insight into...

Keyword Optimisation: Why You’re Doing It Wrong

by Patrick | Nov 21, 2017 | PSM Blog, SEO

This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...

8 Top Tips To Keep Your Blog Engaging

by Patrick | Aug 15, 2017 | Copywriting, PSM Blog

Blogs fulfil two major roles for online businesses and e-commerce sites. The first, and arguably most important, is that they promote the site in question in search engine page rankings; the more specific content that’s out there, the higher the specific site is...