by Patrick | Apr 14, 2020 | PSM Blog, Social Media
Hashtags have been around since the very beginning of the behemoth known as Instagram, but are they still effective in 2020? They seem almost dated; now that the Boomers have caught up with them, there’s all sorts of hashtagged nonsense floating around the...
by Patrick | Dec 11, 2018 | PSM Blog
Blogging might seem like a fading content strategy in the face of mounting video content, but the truth of the matter is that in 2019 it’s going to be more important than ever. Blogging is an essential part of reaching your audience and potential customers,...
by Patrick | Dec 19, 2017 | PSM Blog, SEO
Every smart business owner should know that an online blog is a must for any serious e-commerce site. A blog can help direct traffic to your site by ranking your page higher in the search engines, and also provide readers and potential customers with an insight into...
by Patrick | Nov 21, 2017 | PSM Blog, SEO
This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...
by Patrick | Aug 15, 2017 | Copywriting, PSM Blog
Blogs fulfil two major roles for online businesses and e-commerce sites. The first, and arguably most important, is that they promote the site in question in search engine page rankings; the more specific content that’s out there, the higher the specific site is...
