5 Copywriting Tips For The Newbie Blogger

by Patrick | May 12, 2020 | Copywriting, PSM Blog, SEO

So you’ve decided to start your own blog. Good for you! Hopefully you’ve recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an...

4 Tips On How To Optimise URLs For SEO

by Patrick | Mar 31, 2020 | Copywriting, PSM Blog, SEO

You can think of a URL like a fingerprint. Unless you’re Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your...

What Are Long-Tail Keywords And Why Are They Important?

by Patrick | Mar 17, 2020 | Copywriting, PSM Blog, SEO

The lesser spotted long-tail keywords can be difficult to track down in the wild. They are a relatively new breed, an evolution of the common short-tail keywords (or just, you know…keywords) that you see everywhere. The digital landscape is changing every year;...

What Is Yoast SEO Premium And Why Should I Use It On My Blog?

by Patrick | Feb 18, 2020 | PSM Blog, SEO

Hey guys, today we’re talking about the benefits of the Yoast SEO Premium plug-in but first we want to lay our cards on the table – we have no affiliation with Yoast other than the fact that we use it on our site and recommend it to our clients. So while...

When’s The Best Time To Send A Newsletter?

by Patrick | Jan 21, 2020 | Newsletters, PSM Blog

When you take the time to write a newsletter, it goes without saying that you want to make sure it’s read by as many people as possible. Newsletters are one of the best tools you have in your online social arsenal, so it’s important to get the most out of...