Why Startups Should Outsource Content Creation

by Patrick | May 28, 2019 | PSM Blog

Getting a startup off the ground is no mean feat. There are a thousand and one things to think of and, for the first year at least, the intensity will be ramped up to extreme levels. At this stage in the game, content creation is usually far down the list of...

Why SEO & Marketing Companies Should Consider White-Labelling Their Content Creation

by Patrick | Apr 2, 2019 | PSM Blog, SEO

SEO (Search Engine Optimisation) is a full-time job. It’s not as easy as filling out a few keywords; the keywords need to be properly researched, adapted to fit the specific aim of the content in question, links need to be devised and added, meta descriptions...

Using Blogging To Sell Your Product: All You Need To Know

by Patrick | Jan 23, 2018 | PSM Blog

Blogs were initially conceived as online diaries, with the traditional view of them being a place where people could vent, confess or inform. These days, blogs are seen as an essential tool for any e-commerce business and are there to be taken advantage of. They can...

How Often Should I Post On My E-Commerce Site’s Blog?

by Patrick | Dec 19, 2017 | PSM Blog, SEO

Every smart business owner should know that an online blog is a must for any serious e-commerce site. A blog can help direct traffic to your site by ranking your page higher in the search engines, and also provide readers and potential customers with an insight into...

Keyword Optimisation: Why You’re Doing It Wrong

by Patrick | Nov 21, 2017 | PSM Blog, SEO

This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...