What Is Cornerstone Content In SEO?

by David Harfield | Aug 9, 2022 | PSM Blog, SEO

Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...

Introducing PepperStorm’s Website Content & SEO Audit

by Patrick | Nov 10, 2020 | Copywriting, PSM Blog, SEO

If you’ve spent any time at all in the digital sales realm, you’ve probably heard about SEO (search engine optimisation) and how important it is for your business. Here at PepperStorm, we specialise in SEO. We know it like the back of our collective hands, and we’re...

Outsourcing Your Business’s Copywriting? Here’s How To Get The Most Bang For Your Buck!

by Patrick | Oct 13, 2020 | Copywriting, PSM Blog

Not all of us were born with quill in hand. Although most of us write in some form or another every single day, writing is an art. It takes time, skill and focus to do well. As a business, you know you need strong copy out there on the internet, lending authority and...

5 Copywriting Tips For The Newbie Blogger

by Patrick | May 12, 2020 | Copywriting, PSM Blog, SEO

So you’ve decided to start your own blog. Good for you! Hopefully you’ve recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an...

What Are Long-Tail Keywords And Why Are They Important?

by Patrick | Mar 17, 2020 | Copywriting, PSM Blog, SEO

The lesser spotted long-tail keywords can be difficult to track down in the wild. They are a relatively new breed, an evolution of the common short-tail keywords (or just, you know…keywords) that you see everywhere. The digital landscape is changing every year;...