by David Harfield | Aug 9, 2022 | PSM Blog, SEO
Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...
by Patrick | Oct 13, 2020 | Copywriting, PSM Blog
Not all of us were born with quill in hand. Although most of us write in some form or another every single day, writing is an art. It takes time, skill and focus to do well. As a business, you know you need strong copy out there on the internet, lending authority and...
by Patrick | Sep 15, 2020 | Copywriting, PSM Blog
Whether you’re a novelist, a songwriter, a poet or a blogger, the question remains the same: how do I find my writing style? In other words, what is my voice? ‘Voice’ is quite a hard thing to define, especially as we associate it with something audible; the written...
by Patrick | May 12, 2020 | Copywriting, PSM Blog, SEO
So you’ve decided to start your own blog. Good for you! Hopefully you’ve recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an...
by Patrick | Nov 12, 2019 | PSM Blog
Embarking on a startup can sometimes feel like a delicate balancing act, especially in the early stages. There’s so much to do and plan that knowing the best way to allocate your financial resources can be tricky. In the cyclonic flurry of getting a startup,...
