5 Tips On Sales Copywriting

by Patrick | Sep 29, 2020 | Copywriting, PSM Blog

We’ve all been on the receiving end of the ‘second-hand car salesman’ pitch. Chances are you weren’t even buying a car. That wild-eyed faux enthusiasm can rear its desperate head anywhere there’s money to be made or clients to convert – and that includes the online...

The Power Of Positivity In Your Copy

by Patrick | Sep 1, 2020 | Copywriting, PSM Blog

It’s a sad fact that no one likes a pessimist. Not even the pessimist themselves. It’s also a sad fact that pessimism hasn’t been the greatest selling tool, historically. In fact, just talking about pessimism is probably putting you off reading the rest of this...

How To Find The Right Copywriter For Your Business

by Patrick | Aug 18, 2020 | Copywriting, PSM Blog

Not all copywriters are born equal. And not all will be equally good for your business. But a strong copywriter can make all the difference for your online presence. So how do you scour the sea of writers out there and find the perfect fit for your company? A lot of...

Don’t Bury The Lede! How To Convey Personality AND Information In Your Blog Posts

by Patrick | Jul 7, 2020 | Copywriting, PSM Blog

So you’ve decided to write a blog. Great idea – they’re a terrific SEO tool, and they’ll help you broaden your audience and customer base. But very soon into your blogging career, you’re going to encounter a major problem: how to convey...

5 Copywriting Tips For The Newbie Blogger

by Patrick | May 12, 2020 | Copywriting, PSM Blog, SEO

So you’ve decided to start your own blog. Good for you! Hopefully you’ve recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an...