by Patrick | Sep 29, 2020 | Copywriting, PSM Blog
We’ve all been on the receiving end of the ‘second-hand car salesman’ pitch. Chances are you weren’t even buying a car. That wild-eyed faux enthusiasm can rear its desperate head anywhere there’s money to be made or clients to convert – and that includes the online...
by Patrick | Sep 1, 2020 | Copywriting, PSM Blog
It’s a sad fact that no one likes a pessimist. Not even the pessimist themselves. It’s also a sad fact that pessimism hasn’t been the greatest selling tool, historically. In fact, just talking about pessimism is probably putting you off reading the rest of this...
by Patrick | Aug 18, 2020 | Copywriting, PSM Blog
Not all copywriters are born equal. And not all will be equally good for your business. But a strong copywriter can make all the difference for your online presence. So how do you scour the sea of writers out there and find the perfect fit for your company? A lot of...
by Patrick | Jul 7, 2020 | Copywriting, PSM Blog
So you’ve decided to write a blog. Great idea – they’re a terrific SEO tool, and they’ll help you broaden your audience and customer base. But very soon into your blogging career, you’re going to encounter a major problem: how to convey...
by Patrick | May 12, 2020 | Copywriting, PSM Blog, SEO
So you’ve decided to start your own blog. Good for you! Hopefully you’ve recognised the inherent value in a consistent, engaging blog, and are not simply trying to recapture some former scene kid glory from 2008. Because although ye olde blog might have an...
