How To Create Helpful Content

by David Harfield | Jun 2, 2023 | Copywriting, Newsletters, PSM Blog, SEO

The reason we Google stuff (rather than Bing it) is because Google does one thing better than anyone else: organise what content their users want to see. To be considered in step with their gold standard of search, we’ll need to know how to craft content that is — you...

Picture Perfect Copywriting: A Photographer’s Guide To Snapping Up Clients

by David Harfield | May 16, 2023 | Copywriting, Newsletters, Photography, PSM Blog, SEO, Social Media

Have you gone through the trouble of setting up an online presence for your photography business, but can’t move the needle on getting clients? It might be time to ask yourself the question: “Do I need help writing copy for my photography site?” Because the answer is...

Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?

by David Harfield | Jul 12, 2022 | Copywriting, PSM Blog

When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...

Should I Hire A Copywriting Agency Or A Freelancer?

by Patrick | Jan 25, 2022 | Copywriting, PSM Blog

Ah, the age-old question. The lone wolf or the travelling band? Lancelot or the whole Round Table? Sting or The Police? Peter Gabriel or Genesis? Rachel Stevens or S-Club 7? (We don’t care what you say, ‘Sweet Dreams My LA Ex’ remains A Certified Banger.) As an agency...

How To A/B Test Your Sales Copy

by Patrick | Sep 21, 2021 | Copywriting, PSM Blog

So, you want to write sales copy that converts? Good on you – that’s a step in the right direction. But wait! Isn’t that what EVERYONE is trying to do?! Unfortunately, yes – they’re all at it. So how can you stand out in an internet of businesses who are all trying to...