SEO: What’s Blogs Got To Do With It?!

by Patrick | Oct 30, 2018 | PSM Blog, SEO

When most people think of search engine optimisation (or SEO for short), they immediately think of keywords. The search engine algorithms which define where a webpage is ranked is fuelled by keywords, so it makes sense to load up your pages with this most relevant...

How To Improve Your Google Ranking In 3 Easy Steps

by Patrick | Oct 16, 2018 | PSM Blog, SEO

Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it’s opened millions of times across the world per day, and for many people, its...

The Importance of a High-Quality Blog For Your Website’s SEO

by Patrick | Sep 25, 2018 | Copywriting, PSM Blog, SEO

You’re probably already aware that blogging is extremely important for your website. It helps promote audience relationships, keeps content fresh and engaging, and makes the people behind the site (i.e. you) appear more like real people, and not just faceless...

Keyword Optimisation: Why You’re Doing It Wrong

by Patrick | Nov 21, 2017 | PSM Blog, SEO

This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...

3 Ways To Ensure Your SEO Stays Tip-Top Every Month

by Patrick | Sep 19, 2017 | PSM Blog, SEO

SEO is crucial to the success of any e-commerce site and, unfortunately, it’s not a one-and-done event. You might’ve worked extremely hard to get to the crest of Google’s search rankings for your specific keywords, but the real work is maintaining...