Location-Based Keywords Archives

Keyword Strategy: Should I Go Broad Or Niche?

by Patrick | Mar 8, 2022 | PSM Blog, SEO

At some point or another, most commercial enterprises will face this dilemma: go broad or go niche? Some, like Coca-Cola and Coldplay, opt for the former. Others, like Bon Iver and Etsy sellers, go for the latter. The Beatles are an example of someone who defied...

How Can Destination Photographers Use Keywords To Their Advantage?

by Patrick | Dec 28, 2021 | Photography, PSM Blog, SEO

It’s all about location! At least, that’s what every real estate agent would have you believe. However, in an industry permeated by lies and half-truths (“A recent murder? In this house? I think you’re very much mistaken, sir.”), this one really is...

Why Location-Based Keywords Are So Important For Wedding Photographers

by Patrick | Nov 9, 2021 | Photography, PSM Blog, SEO

Location, location, location! Yes, it’s a well-worn real estate phrase, but it can also be applied to SEO, and especially to wedding photography SEO. As enticing as a jet-setting life spent shooting destination weddings sounds, the chances are your bread and butter is...

Keyword Strategy: Should I Go Broad Or Niche?

How Can Destination Photographers Use Keywords To Their Advantage?

Why Location-Based Keywords Are So Important For Wedding Photographers

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