Flothemes Is Going Away: What’s The Next Best Website Design For Photographers?

by David Harfield | Oct 23, 2023 | Copywriting, PSM Blog, SEO

If you haven’t heard the bad news already, Flothemes is packing its bags (don’t shoot us!). They’ve moved their products to Pixieset, meaning they’ll no longer be available on WordPress. Wedding photographers worldwide will sorely miss the beloved theme — but now’s...

How Will AI Affect Copywriting & SEO In 2023 (And Beyond)?

by David Harfield | Aug 16, 2023 | Copywriting, PSM Blog, SEO

“SHIT!” I’m pretty sure that this was the collective thought process of most creatives when they saw the awesome power of ChatGPT. This thing can design websites, write code, create copy, edit photographs and pick the kids up from school? All at the same time?!  Well,...

What Is White Hat SEO?

by David Harfield | Apr 6, 2023 | Copywriting, Photography, PSM Blog, SEO, Social Media

In the vast terrain of search engine optimization, white hat SEO is the ultimate marathon. Everybody is trying to run it — and win. But SEO success relies on pacing, perseverance, and ethical practice. While black hat SEO sprinters might find a few sneaky shortcuts,...

Relying On Insta For Leads? How SEO Can Free Photographers From The Daily Gram Grind!

by David Harfield | Mar 28, 2023 | Copywriting, Photography, PSM Blog, SEO

If Insta isn’t cutting the mustard in acquiring clients, why not try a fresh perspective? If anyone can do that, it’s a photographer, right? Whether you’re a wedding photographer or a commercial shooter, SEO (Search Engine Optimization) is a powerful tool to...

SEO Trends, Changes & Predictions In 2023

by Nicole | Mar 7, 2023 | Copywriting, PSM Blog, SEO

When it comes to SEO and content marketing, changes and updates in this field happen so fast that you get whiplash! In 2023, strategists are basically shouting at us all to bring our best SEO game. All of the SEO trends in 2023 centre around using content to attract...