by David Harfield | Aug 16, 2023 | Copywriting, PSM Blog, SEO
“SHIT!” I’m pretty sure that this was the collective thought process of most creatives when they saw the awesome power of ChatGPT. This thing can design websites, write code, create copy, edit photographs and pick the kids up from school? All at the same time?! Well,...
by Patrick | Apr 6, 2021 | PSM Blog, SEO
Cease! Desist! Who goes there? Halt! Heel! Yield! No! Time’s up! These are all examples of stop words. However, they are not the stop words we’re going to talk about in this article – mostly because there’s not a lot to say about them. When it comes to SEO, however,...
by Patrick | Mar 23, 2021 | PSM Blog, SEO
Business would be a lot easier if we could all see the future. Unfortunately, short of hiring a medium, the mists of time will remain clouded to us all. But Google does its best to read its users’ collective minds in the form of predictive search. It’s not...
by Patrick | Mar 31, 2020 | Copywriting, PSM Blog, SEO
You can think of a URL like a fingerprint. Unless you’re Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your...
by Patrick | Jan 7, 2020 | PSM Blog, SEO
Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff –...
