Flothemes Is Going Away: What’s The Next Best Website Design For Photographers?

by David Harfield | Oct 23, 2023 | Copywriting, PSM Blog, SEO

If you haven’t heard the bad news already, Flothemes is packing its bags (don’t shoot us!). They’ve moved their products to Pixieset, meaning they’ll no longer be available on WordPress. Wedding photographers worldwide will sorely miss the beloved theme — but now’s...

How Will AI Affect Copywriting & SEO In 2023 (And Beyond)?

by David Harfield | Aug 16, 2023 | Copywriting, PSM Blog, SEO

“SHIT!” I’m pretty sure that this was the collective thought process of most creatives when they saw the awesome power of ChatGPT. This thing can design websites, write code, create copy, edit photographs and pick the kids up from school? All at the same time?!  Well,...

What Are Stop Words And What Do They Mean For SEO?

by Patrick | Apr 6, 2021 | PSM Blog, SEO

Cease! Desist! Who goes there? Halt! Heel! Yield! No! Time’s up! These are all examples of stop words. However, they are not the stop words we’re going to talk about in this article – mostly because there’s not a lot to say about them. When it comes to SEO, however,...

What Does Predictive Search Mean For SEO?

by Patrick | Mar 23, 2021 | PSM Blog, SEO

Business would be a lot easier if we could all see the future. Unfortunately, short of hiring a medium, the mists of time will remain clouded to us all. But Google does its best to read its users’ collective minds in the form of predictive search. It’s not...

4 Tips On How To Optimise URLs For SEO

by Patrick | Mar 31, 2020 | Copywriting, PSM Blog, SEO

You can think of a URL like a fingerprint. Unless you’re Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your...