by Patrick | Apr 6, 2021 | PSM Blog, SEO
Cease! Desist! Who goes there? Halt! Heel! Yield! No! Time’s up! These are all examples of stop words. However, they are not the stop words we’re going to talk about in this article – mostly because there’s not a lot to say about them. When it comes to SEO, however,...
by Patrick | Mar 23, 2021 | PSM Blog, SEO
Business would be a lot easier if we could all see the future. Unfortunately, short of hiring a medium, the mists of time will remain clouded to us all. But Google does its best to read its users’ collective minds in the form of predictive search. It’s not...
by Patrick | Mar 31, 2020 | Copywriting, PSM Blog, SEO
You can think of a URL like a fingerprint. Unless you’re Nancy Drew, either of the Hardy Boys or a real-life law enforcer, fingerprints are a downright annoyance. They smudge on things, especially clean surfaces, and if you happen to have anything dirty on your...
by Patrick | Jan 7, 2020 | PSM Blog, SEO
Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff –...
by Patrick | Dec 10, 2019 | Copywriting, PSM Blog, SEO
Although your website does a lot of communicating with your customers (and potential customers), that’s not the only dialogue that it’s involved in – it’s also talking to Google. Every day, Google continuously talks to every website out there...
