How To Add An Agency To Your Facebook Business Manager Account: A Fun And Easy Guide!

by David Harfield | Apr 18, 2023 | PSM Blog, Social Media

Picture this: You’ve just hired a fantastic social media marketing agency (like Pepperstorm, wink wink) to supercharge your online presence. Now, you need to add the agency to your Facebook Business Manager account, but you’re not quite sure how to do it....

What Is White Hat SEO?

by David Harfield | Apr 6, 2023 | Copywriting, Photography, PSM Blog, SEO, Social Media

In the vast terrain of search engine optimization, white hat SEO is the ultimate marathon. Everybody is trying to run it — and win. But SEO success relies on pacing, perseverance, and ethical practice. While black hat SEO sprinters might find a few sneaky shortcuts,...

Relying On Insta For Leads? How SEO Can Free Photographers From The Daily Gram Grind!

by David Harfield | Mar 28, 2023 | Copywriting, Photography, PSM Blog, SEO

If Insta isn’t cutting the mustard in acquiring clients, why not try a fresh perspective? If anyone can do that, it’s a photographer, right? Whether you’re a wedding photographer or a commercial shooter, SEO (Search Engine Optimization) is a powerful tool to...

SEO Trends, Changes & Predictions In 2023

by Nicole | Mar 7, 2023 | Copywriting, PSM Blog, SEO

When it comes to SEO and content marketing, changes and updates in this field happen so fast that you get whiplash! In 2023, strategists are basically shouting at us all to bring our best SEO game. All of the SEO trends in 2023 centre around using content to attract...

What Is Content Optimisation And Why Is It Important For SEO?

by Nicole | Jan 18, 2023 | Copywriting, PSM Blog, SEO

For those of you out there who are straight-up rock stars when it comes to blog writing and website content, just churning out idea after idea and beautifully written copy — we salute you! It’s not easy for everyone and it can be time-consuming (if you’re thinking...