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Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?

Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?

by David Harfield | Jul 12, 2022 | Copywriting, PSM Blog

When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...
What’s The Difference Between Writing And COPYwriting?

What’s The Difference Between Writing And COPYwriting?

by Patrick | Jul 13, 2021 | Copywriting, PSM Blog

“There is nothing to writing,” Ernest Hemingway once said. “All you have to do is sit down at a typewriter and bleed.” Though he probably would’ve baulked at the mere suggestion, Ernest would have made a very good copywriter – that quote is a great tagline. No one’s...
8 Copywriting Tools That Will Raise Your Writing Game In 2021

8 Copywriting Tools That Will Raise Your Writing Game In 2021

by Patrick | Feb 23, 2021 | Copywriting, PSM Blog

How fortunate we are to live in 2021. Minus the catastrophic ongoing pandemic, of course, things are pretty good for copywriters. Imagine living 100 years ago, or even 50 years ago, when all you had to rely on was a pen and paper, maybe a typewriter (if you were...
Hemingway Vs. Proust: Why Shorter Sentences (Usually) Beat Longer Sentences Online

Hemingway Vs. Proust: Why Shorter Sentences (Usually) Beat Longer Sentences Online

by Patrick | Feb 9, 2021 | Copywriting, PSM Blog

Pity the writers. We suffer from a ubiquitous dissonance of unbridled arrogance and debilitating self-doubt, often compounded by some form of substance dependence and ceaseless procrastination. We also occasionally suffer from untreatable bouts of over-writing (see...
Crowded Industry? How To Write Website Copy That Outshines Your Competitors

Crowded Industry? How To Write Website Copy That Outshines Your Competitors

by Patrick | Nov 24, 2020 | Copywriting, PSM Blog

We all know that tacky talent show called The Voice (you’ve probably found yourself watching it at some point out of sheer desperation), where the judges swivel in their oversized chairs when they hear a voice that catches their attention. The show should actually be...
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