πΆοΈ Pepper Club πΆοΈ
SEO for Creatives
All your SEO.
All your content.
All done for you, all year long.Β
πππ
More Traffic + Leads…
Enter, Pepper Club.
A year-round membership in which your SEO is taken care of by friendly experts.
= More Clients for Less Work…
The right SEO + Content Strategy makes your website do the hard work of Lead Generation & Client Nurturing for you.
= More free time to spend on your business.
Super Quick Content & SEO 101
π What is SEO (Search Engine Optimisation)?
Strategic improvements to make your website appear when people search for words and phrases (keywords) related to your services and products.
βοΈ What is Blogging?
Articles posted on the Blog section of your website – regular posts boost SEO while delivering valuable content to potential clients & your existing audience.
𧲠What is a Lead Magnet?
A piece of content (e.g. a PDF) that visitors can download by giving you their contact details (email, Insta handle, etc.), which converts them into a genuine lead who has shown interest in your business.
Let’s keep this simple…
Choose from two 12-month membership options, depending on your budget and goals!
Do you want…
More clients visiting your website?
πππ
Membership #1
Traffic Turn-Up
Investment: $1495 USD
π How does it work?
We will:
β‘ Create a Keyword Strategy based on your audienceβs wants, needs & desires – what they’re typing into Google.
β‘ Place these words & phrases throughout your website content in a way that you’ll barely notice – but Google will.
β‘ Complete all the technical stuff on the back-end of your site.
β‘ Perform a full SEO Audit & Health Check.
β‘ Deliver the above along with a comprehensive report within 10 DAYS of your Keyword Strategy approval.
β‘ Perform a Blog Page SEO Audit to make sure this page is set up perfectly.
β‘ Monitor your site and deliver an SEO Check with a full report after 6 months.
π What To Look Forward To?
π An increase in site traffic.
π More of the right kind of visitors (your future clients).
π Your site functions faster & smoother – everyone loves a fast site.
π You can relax knowing that your site is working hard for you.
More visitors turning into leads?
πππ
Membership #2
Content Charge
Investment: $2995 USD
π How Does It Work?
We will:
β‘ Deliver everything in the #1 Traffic Turn-Up Membership
β‘ Jump on a Content Planning Session to map out your whole 12 months, so you know whatβs happening and when.
β‘ Create a content strategy based on titles – attract even more clients from niche areas.
β‘ Assign the most suitable writer to your account and go through our Brand Voice Process to capture your tone.
β‘ Write, edit & upload 12 x SEO-charged blog articles, posting a fresh article each month.
β‘ Create 2 irresistibly useful 5-page PDF Lead Magnets.
β‘ Interlink all blog content to further enhance User Experience & SEO.
π What To Look Forward To?
π More of your ideal clients visit your website by searching for your target keywords.
π They get sold on the awesome blog content that your brand is delivering and feel heard – you’re already answering their questions.
π They download the PDF Lead Magnets by giving you their email.
π Now they are a hot lead – market to them!Β And you barely had to lift a finger.
π GOODBYE paid ads & constant social promotion. HELLO organic leads. π
Wanna see a ton of results & testimonials? Peek the bottom of the page!
What’s Included In The Pepper Club?
Choose your membership option and see what’s in store below!
Both #1 & #2
β‘ SEO Supercharge ($1345 value)
Set your site up for success: Full Keyword Strategy + Implementation, Site Health Check & SEO Audit with a comprehensive Report & Handover.
β‘ Proofread ($295 value)
A professional proofread of your site copy to catch any typos, errors, etc.
β‘ SEO Check & Report ($395 value)
Weβll perform a full check on your site after 6 months and track your progress with an SEO report.
β‘ Blog Page Audit ($195 value)
For your main blog page – URL, Page Title, intro copy, page speed, keywords & more: All checked to make sure youβre maximising SEO & User Experience.
β‘ 15% Discount
Across all of our services including Web Copywriting & Bolt-On Blog Packages.
β‘ Masterclasses
Guest speakers & PSM team members discussing a range of copywriting & SEO topics.
β‘ Resources
A ton of eBooks & Step-By-Step Guides on how to enhance your copy & SEO.
β‘ Account Manager
Your new BFF whoβll liaise between you and the SEO & editorial team.
Only with #2
β‘ 12 x Blog Articles ($2700 value)
Quality, SEO-rich articles written in your brand voice & posted every month. * Word Counts: 1 x 2000, 2 x 1500, 2 x 1000, 3 x 750, 4 x 500
β‘ 2 x Lead Magnets ($790 value)
Turn visitors into leads with brand-focused PDF Lead Magnets.
β‘ Content Strategy ($395 value)
A tailored SEO Blogging Strategy Session with a Content, Title & Keyword Calendar.
β‘ Brand Voice Process
Weβll match you with the perfect writer to capture your brand tone.
β‘ Link Building Strategy
Internal & external links in each blog to enhance user experience & boost SEO.
Membership #1 Traffic Turn-Up π
Attract more clients to your site.- TOTAL VALUE: $2230 USD – A 32% Saving ποΈββοΈ
- Set your site up for success, all year long.
- 15% discount on any other services, including copywriting & blogging.
- 2-month Payment Plan available.
Membership #2 Content Charge π§²
Create leads while you sleep.- TOTAL VALUE: $6115 USD – A 51% Saving ποΈββοΈ
- Turn your website into a Lead Machine.
- Capture your ideal brand voice.
- 3 + 6-month Payment Plans available.
Who’s it for?
Membership #1
Sound familiar?
β I want to supercharge my SEO – but I’d prefer friendly experts to handle it for me.
β I want my site to remain healthy throughout the year.
β I prefer to write my own content (but I may need some help & would love that sweet 15% discount!)
Membership #2
Same, except:
β I see the massive benefit of Blogging & Lead Magnets.
β But I don’t have the time/inclination to create them.
β I’d love a dedicated SEO & Editorial team to take this task off my plate!
Why join the Pepper Club?
All of our services can be bought individually – just ask.
However, bundling them together in a membership:
β Saves you $100s (#1) or $1000s (#2)
β Delivers all the benefits of the Pepper Club
β Includes a 15% discount on ANY extra service throughout the year!
Easy asβ¦
1) Ready...
Choose which membership suits your goals βοΈ and hit Checkout π or say hi to set up a free consultation!
2) Steady...
3) GO!
#1 – Review & approve the Keyword Strategy.
#2 – Approve blog topics & titles and add any notes to the Article Templates.
Then we’ll do the rest. π
Relax. We’ll take care of EVERYTHING.
πββοΈ For your SEO...
πββοΈ For your blogging...
Then weβll write, edit, & upload the articles with all the back-end SEO.
You can either review each blog and give feedback ORΒ pre-approve so all you have to do is hit βPublishβ.
And then? Your workday just got decluttered.Β π
Your Calendar
Membership #1: Your SEO Supercharge will be ready within 10 days of you approving your Keyword Strategy.
Membership #2: Here’s our suggested roadmap for the year…
π Month 1
π SEO Supercharge
βοΈ SEO Planning Session
βοΈ 2000-word Cornerstone Content Article
π Month 2
𧲠Lead Mag No. 1
βοΈ 750-word How-To Article
π Month 3
πΒ Blog Page Audit
βοΈ 1500-word Listicle
π Month 4
𧲠Lead Mag No. 2
βοΈ 500-word Vendor/Venue Article
π Month 5
βοΈ 1500-word Listicle
π Month 6
βοΈ 1000-Word Guide Article
π Month 7
π§ββοΈ SEO & Site Health Check
π Keyword Check & Report
βοΈ 500-word Vendor/Venue Article
π Month 8
βοΈ 750-word How-To Article
π Month 9
βοΈ 1000-Word Guide Article
π Month 10
π Keyword Check & Report
βοΈ 500-word Vendor/Venue Article
π Month 11
βοΈ 750-word How-To Article
π Month 12
π Full SEO Report
βοΈ 500-word Vendor/Venue Article
We’re here to help π
Photographers. Wedding vendors. Start-ups. Hotels.
We’ve helped 100s of creative business owners like Steph Marie (see the vid!) achieve outstanding results and raise their businesses to live-the-daydream levels through blogging & SEO π
Feast your eyes on more testimonials at the bottom of the page!
πππ
SEO & Blogging: Explained
π SEO doesn’t have to be scary
It’s simply optimising your website so it appears in front of the right kind of viewers. As a creative business, that means your future clients.
π The dream
YourΒ website appears at the top of Google for search terms related to your services.Β
β¬οΈ
Your ideal customers discover your site and start to explore your brand.
πΎπΎπΎ
π οΈ The work
π§ These keywords carefully woven throughout your copy so the reader doesnβt notice (but Google does).
π§Β Site health checks, broken link sweeps & regular SEO-rich blog articles.
βοΈ Blogs: The ultimate secret weapon
Supercharge your SEO while connecting with your clients by delivering valuable content that helps them to fall in love with your brand.
π The dream
You have a treasure trove of engaging & informative articles speaking to potential clients in your brand voice.
β¬οΈ
Each article contains a link to download a free resource thatΒ turns visitors into leads.
πΎπΎπΎ
π οΈ The work
π§Writing & editing engaging copy and then uploading the articles with the correct back-end SEO.
π§ Posting articles every month.
SEO is just like any other investment.
Start today and you’ll be ahead of everyone who waits until tomorrow.
Client Results
The Linns
The Arkansas photography couple went from 1-2 leads per month to a booked out autumn season after we completed their Website Copywriting & SEO Supercharge.
Joy Zamora
One of the world’s leading destination photographers got the top slot on Google for a range of keywords surrounding his 5 new target destinations.
Eilish Burt
This New Zealand wedding photographer reached Page 1 of Google for a variety of her most important keywords with our Website Copywriting & SEO Supercharge.
Breezy Photography
The Canadian elopement photographer bagged the No. 1 slot AND Google’s Featured Snippet for a wide range of her target keywords with the location-targeting blogs that we created.
Want more examples, testimonials & case studies? Say hiΒ and we’ll send them over!
Psst. If you wanna do it yourself…
…we’ll even help out with free how-to guides! Just ask π
But would you rather focus 100% on your business knowing that your SEO & content is in safe hands?
Join. The. Club.
Stay in the spotlight rocking out with clients… π π€
…and we’ll keep your site running, growing & thriving backstage.
Membership #1 Traffic Turn Up π
Bring in the right kind of visitors.- Save $735 USD – a 32% Bulk Buy Discount! ποΈββοΈ
Membership #2 Content Charge π§²
Say hello to passive leads.- Save $3120 USD – a 51% Bulk Buy Discount! ποΈββοΈ
Pepper Club Discounts
Members can grab any of our services at a 15% discount!
The 15% discount applies to every service: Website Copywriting, Bolt-On Blog Packages, Sales Pages, you name it. π
We’ll take care of all your SEO & blogging needs, all year round.
βοΈ Say hi today and let’s declutter your workday! βοΈ
FAQs
Need more info? π
π° How much money will I save?
By bundling our services together, we can offer a pretty huge discount…
Membership #1: The paid services total $2230 USD when bought together. You’ll get them all for $1495 USD. That’s a 32% discount (a $795 saving).
Membership #2: The paid services total $6115 USD when bought together. You’ll get them all for $2995 USD. That’s a 51% discount (a $3120 saving).
* And that’s not even counting the 15% discount on any extra service plus all of the free resources & exclusive masterclasses that we’ll send your way throughout the year.Β π
For a busy business owner who wants to save money + time while growing their traffic + leads, it’s definitely the smart choice.
πΈ I've recently had an SEO Supercharge - Is it Still Worth It?
Great question!
If you’ve had an SEO Supercharge or Audit in the last 12 months (and your Keyword Strategy hasn’t changed in the meantime) then we can update your Pepper Club membership to focus purely on Blogs & Lead Magnets.
You’ll still make that awesome 32% or 51% saving and get all the elements of whichever membership you choose.
However, instead of the SEO Supercharge, we’ll create:
β¨ 2 x extra Lead Mags (Value: $790)
β¨ 1 x extra 2000-word Cornerstone Content SEO-charged article (Value: $350)
β¨ 1 x extra 750-word SEO-charged article (Value: $200)
And you’ll still get the SEO Check to make sure your website is in tip-top condition!
β Set your site up with A BUNCH of quality blogs & Lead Magnets for the yearΒ
β PLUS all the benefits of the Pepper Club
β At a massively discounted price π
π I need my website copy rewritten - should I join the Pepper club?
If you want access to all of the awesome stuff in Pepper Club at a massive discount, yes!
Adding Blogs & Lead Magnets is the best way to enhance your Keyword & Content Strategy and give your new site the boost it deserves.
Invest in our Website Copywriting & SEO Supercharge ($2995 USD) and add on membership to the Pepper Club for:
Membership #1 + 5 Blogs + 1 Lead Magnet: $995 USD
Membership #2 (12 Blogs + 2 Lead Magnets): $1995 USD
You’ll make a huge saving with both options, plus you get all the extra benefits of the Pepper Club – including that sweet 15% discount on any other service.
π Does my membership auto-renew each year?
Short Answer: Nope, it’s totally your choice to renew.
Longer Answer: We’re gonna throw in so much value throughout the year that when it comes time to renew, the Pepper Club membership will sit next to Spotify & Netflix in terms of your essential subscriptions. π
π What are the payment options?
We keep it super simple.
Pay Up Front and your fee for the year is:
π° Membership #1: $1495 USD (a 32% saving)
π°Membership #2: $2995 USD (a 51% saving)
β¬οΈ
Choose a Payment Plan and spread the payment over:
Membership #1
π°2 instalments: $795 USD per month for the next 2 months. (Total payment of $1590 USD – 28% saving)
Membership #2
π°3 instalments: $1095 USD per month for the next 3 months. (Total payment of $3285 USD – 46% saving)
π°6 instalments: $595 USD per month for the next 3 months. (Total payment of $3570 USD – 41% saving)
β¬οΈ
* You can also payΒ the equivalent value in your currency: EUR, AUD, CAD, etc.
Like any investment, the sooner you start maximising your SEO and blogging strategy the better.
So whether you choose to pay up front or take out a payment plan – we will begin immediately.
π Can I take some of the elements out?
We’ve tailored the Pepper Club membership to include everything that a creative business needs throughout the year, so we don’t offer the option to reduce the package.
However, you can substitute the SEO Supercharge for extra Blogs & Lead Magnets if you have already had the SEO Supercharge/Audit in the last 12 months (see the Q&A above this one βοΈ).
Even if you are only interested in the SEO & blogging elements, you’ll still be spending a lot less than if you bought them separately. π
𧲠What are Lead Magnets? (And what's so great about them?!)
Lead Magnets are an essential part of a creative business’s online marketing strategy – but so many people don’t utilise them!
π Put simply, they are pieces of content turn visitors into leads. π
The Lead Magnets that we create will be a 5+ page PDF tailored to your brand. It could be a Pricing Guide, an eBook on preparing for a session, a How-To Guide on your local area…
…basically anything that speaks to your future clients and tells them a) how awesome your brand is and b) provides free value around the service that you offer.
Once a visitor downloads your Lead Magnet (from your blog, website, socials or newsletter), you gain two crucial pieces of information:
They are sold on your brand. And you have their email address.
Now take your time in nurturing that lead to turn them into a client.
β¬οΈ
How many Lead Magnets do I need?
The more the merrier! Multiple Lead Magnets allow you to appeal to a wider variety of clients, tailor them to different topics covered in your blogs and A/B test to see which Lead Magnet performs the best (which tells you more vital info about your audience).
Lead Magnets = #BookedAF
βοΈ Can I also write blogs?
Absolutely!
If you choose Membership #1: Traffic Turn-Up then posting blog content is a fantastic way to build on the Keyword Strategy that we’ve implemented.
With Membership #2: Content Charge, we’ll post an article on your blog every month, so you’re all set. However, you can add to this content schedule whenever you want.
Whichever membership you go for, we’ll send over a template to follow to make sure you’re hitting all of the key SEO points.
And Nicole is always in your corner for tips & advice!
β¬οΈ
We recommend that you:
β¨ Use the Keyword Strategy that we have created for you (or Keyword Planner if you want to add your own).
β¨ Write like yourself and don’t lean too heavily on AI (no matter how tempting it may be!). Google can penalise AI-written content and above all else your audience wants to hear from you – not a robot. π€ π«
π€· I'm not sure what I need. Is the Pepper Club still right for me?
Let’s chat!
We want 100% happy clients, so we’ll only suggest joining the Pepper Club if:
β¨ We think it’s a great fit for your business.
β¨ It will save you money overall.
Our ad hoc services may offer a more suitable option, so just say hi and we’ll tailor the best package for your brand.
π Love From The Pepperstorm Family π
Yes, it was pricey comparing to the first one I had made on my website (I had a bad experience with that one) butΒ the work with Dave and his team was AMAZING and worth every penny I spent!!!
I got my SEO audit done after two weeks, I wasΒ informed about every stepΒ and got a report after that.
A year after I asked Daveβs team to do rebranding, writing new copy, another SEO Audit (only what was necessary asΒ the SEO audit from the previous time is working perfectly sending my website to the first pages of Google search).
And I am amazed again!Β I knew what are the steps, what will be done next, all steps were discussed with me andΒ I love the final product!
I had the Website Copywriting and SEO audit done andΒ couldnβt have been happier with the outcome!
Pepperstorm were so easy to work with, prompt with their responses to any questions andΒ completely nailed my brand voice.
Cannot recommend them enoughΒ and will definitely be working with them in the future!
I hired some SEO “specialists” in the past and had a terrible experience. I was really concerned about trying again and yet the moment I spoke to Pepperstorm I felt understood and in safe hands.
They worked with me to make sure that everything was in my voice and reflected my values.
I highly recommend them and in fact have already referred them to colleagues.
I will continue to work with them as my company grows and I am so thankful Jai Long referred me to Pepperstorm.
Thank you, it was truly a pleasure working with you!
I am blown away by Pepperstorm’s incredible customer service, in-depth knowledge, and constant commitment to my success.
I’ve hired them for rolling blogs as well as migrating SEO & data from my old website to my new one on a different platform.
My account manager (huge shout out to Nicole) is so quick to respond, is always helpful, and gladly responds to one-off questions.
I literally don’t know what I would have done if I hadn’t found Pepperstorm.
If you’re on the fence about hiring them, go for it!
I can promise you that it will be well worth every investment!
Pepperstorm makes everything so easy and seamless.
Blogging – and writing for that matter – most photographers hate it.
So if you hate it, realise you don’t have to do it – outsource it!
I know outsourcing is kind of scary – but blogging was the first really big thing I outsourced and I’m so proud of every single blog on my website!
So if you want the same thing, trust them – I love them!
I use them for EVERYTHING I need content for.
They are UNREAL! Do it!
They made it such a personalized experience and were so incredibly kind throughout the process.
Definitely going to continue to use all their other services with my business!
Thank you, Pepperstorm!
They not onlyΒ captured my voice so well in writing, but also delivered such great content and collaborated with me until I wasΒ beyond satisfied with the results.
They are anΒ absolute dream to workΒ with and I will definitely be coming back as a returned customer for years to come!Β Go with Pepperstorm β you will not be disappointed!
They went above and beyond my expectations andΒ I canβt recommend them enough!
I feel confident that my site has been improved drastically because of Pepperstorm and I am excited to continue my working relationship with them on future posts and updates.
Highly recommend!
Nicole has been beautiful to converse with and theΒ communication has been awesome. So much so, that there would always be a wee spring in my step every morning when I woke up because I knew there would be an exciting email from her (time difference thangs).
Nicole and her teamΒ absolutely nailed the briefΒ β my style is quite niched so I wanted to be sure they understood that too, which they absolutely did.
Since Pepperstorm finished finessing my website, I embarrassingly admit I have βoooohβ and βaaahhhβed over it more than 100 timesβlol!!!
I amΒ so damn proud of my new and improved websiteΒ and that is all thanks to the Pepperstorm team, THANK YOU!!! Eilish bloody loves you xxx
They really took the time to understand our voice and brand and put together a beautiful set of copy for our website.
They explained each process which I really enjoyed.
Thanks so much guys! Looking forward to getting some blogs underway now!
They were so easy to work with. Very professional and had nice quick communication. We started our website project back in October last year but when our busy wedding season hit we had to put our website copy on hold and didnβt finish it until July this year.
Pepperstorm were so great and didnβt mind us working through the drafts at our own pace.
Really appreciated that!
Now we canβt wait for them to write some blogs for us next. Thanks so much guys!
Despite being on the other side of the world, I knew I was always going to wake up in the morning to find answers to my questions from the day before which was so great!
When I got the work back from them, they had very clearly captured who I am and had me laughing out loud at a lot of the great lines they had written.
Dave has also sent through great concise and easily actionable tips on the SEO side of things as well that I’m really looking forward to getting stuck in to.
The experience has been so good that I’ve now got them helping me write all new blog post copy for me! Can’t wait to see what we can come up with together next!
They have a wealth of knowledge about SEO and were able to do some awesome writing for my website.
They gave me some great advice and I feel that I’m now on the right track to getting more clicks on my website.
They also created a tag line for my brand that fits perfectly.
Working with Dave and Nicole was amazing from the first email, they were professional, prompt and had a lot of great ideas.
I am going to continue to work with them and I would highly recommend Pepperstorm!
I really appreciated that they gave me consistent updates along the way and answered all of my many questions!
They gave me a brand voice that I not only feel very excited about but it just feels so ME – so they nailed it.
I look forward to watching my SEO improve and to working with them again in the future!
Very recently it was Nicole who followed me through the whole process, then more than a year ago with Dave and Melanie.
They make sure everything is clear to you, always offer you solutions until you are completely satisfied, they are patient, attentive and respond quickly to requests.
This is the second time already that I’ve hired them for my website copy, and I would do it every time again, but hey, I’m still going to wish myself not to have to update my site again in a year hehe
Thanks Pepperstorm, you are simply amazing!
Wanna be our next happy ecstatic client?
We’d love to have you join the family. Head to the Pepper Club Checkout for Membership #1 Traffic Turn-up π or Membership #2 Content Charge π or say hi π and we’ll set up a chat to discuss how we can help you smash your biz goals!