The Pepperstorm Blog
A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.
We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.
What Is White Hat SEO?
by David Harfield | Apr 6, 2023 | Copywriting, Photography, PSM Blog, SEO, Social Media
White hat SEO is the ultimate marathon everybody is trying to run and win. But SEO success relies on pacing, perseverance & ethical practice.
Relying On Insta For Leads? How SEO Can Free Photographers From The Daily Gram Grind!
by David Harfield | Mar 28, 2023 | Copywriting, Photography, PSM Blog, SEO
Here’s how SEO for photographers can be the trick to cultivating a flourishing client base – without relying on Instagram.
SEO Trends, Changes & Predictions In 2023
by Nicole | Mar 7, 2023 | Copywriting, PSM Blog, SEO
SEO trends in 2023 focus on using content to attract new customers and drive business. This should be an essential part of your SEO strategy!
What Is Content Optimisation And Why Is It Important For SEO?
by Nicole | Jan 18, 2023 | Copywriting, PSM Blog, SEO
For those of you out there who are straight-up rock stars when it comes to blog writing and website content, just churning out idea after idea and beautifully written copy — we salute you! It’s not easy for everyone and it can be time-consuming (if you’re thinking...
How To Set Up A Blog On Your Showit Site
by Nicole | Dec 27, 2022 | Photography, PSM Blog, SEO
If you’re reading this, we can safely assume you’ve got your stunning Showit site already in place, proudly displaying your photography portfolio and services to the world. Well done! You’ve got your digital storefront. Now you just need to set up a blog on your...
Geotagging And SEO: Why It’s Important For Photographers
by David Harfield | Dec 13, 2022 | Photography, PSM Blog, SEO
A bit like a puppy leaving “pee-mail” on his morning walk so he can tag his mates (sniff, read and reply! 🐶), geotagging photographs on your website also helps other people discover you and your business locally. In this blog we’ll discuss the link between geotagging...
Is Alt Text Important For SEO?
by David Harfield | Sep 20, 2022 | PSM Blog, SEO
A picture is worth a thousand words – but for the visually impaired who are using the internet, it’s useless without alt text. Alt text is a simple little element of uploading that you need to know about because it not only improves your website’s accessibility – it's...
How Can Wedding Photographers Use SEO Blog Articles To Outrank Their Competition?
by David Harfield | Sep 6, 2022 | Photography, PSM Blog, SEO
It’s no secret that wedding photography is a competitive industry. From finding clients to nailing the perfect shot each time, it can feel like there’s not enough time in the day to take a coffee break – let alone manage your marketing! We totally get how hard the...
Why Building Quality Links Will Boost Your SEO
by David Harfield | Aug 23, 2022 | PSM Blog, SEO
Let’s talk links. Like a well-made chain, your website can accomplish so much more when it’s properly linked. In the rush to produce high-quality content (hey, that’s important too!), we understand that it’s easy to neglect link building. But don’t fall into that...
What Is Cornerstone Content In SEO?
by David Harfield | Aug 9, 2022 | PSM Blog, SEO
Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...
Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?
by David Harfield | Jul 12, 2022 | Copywriting, PSM Blog
When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...
How To Run Twitter Ads For Follower Growth
by David Harfield | Jun 28, 2022 | PSM Blog, Social Media
Social media – love it or hate it, it’s an essential part of running a business. Facebook, Instagram and Twitter are all platforms you should be using. While most of us are pretty familiar with Facebook and Insta, many businesses find Twitter a bit of a mystery. In...
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