The Pepperstorm Blog
Life’s too short to gatekeep.
We’re happy to share everything we know about copywriting, blogging & SEO.
Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?
When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...
How To Run Twitter Ads For Follower Growth
Social media – love it or hate it, it’s an essential part of running a business. Facebook, Instagram and Twitter are all platforms you should be using. While most of us are pretty familiar with Facebook and Insta, many businesses find Twitter a bit of a mystery. In...
What Is Keyword Mapping And How Can It Help My SEO?
Would you go for a hike through the woods without a map? Sure, you might be fine – or you might get completely lost, and perhaps even eaten by a bear. The same is true for your website’s SEO strategy (minus the bear), which is why we recommend you check out the...
What Is Black Hat SEO And Why Should I Avoid It?
In Hollywood, a general rule of thumb is that any cowboy wearing a black hat should be avoided...unless you want to end up with a belly full of lead. Turns out that the same rule applies to websites and black hat SEO. * Our lawyers have asked us to stress that Google...
How To Use Facebook Ads To Get Instagram Followers
When it comes to your Instagram account, size matters. Having a large account (with interested and engaged followers, not bots!) is super important for your brand. A large following establishes credibility, builds brand awareness, and drives sales – awesome all round,...
Should I Listen To Everything My SEO Plug-Ins Say?
If you did everything the internet told you to do, you’d probably lose the plot (and all of your money, thanks to Nigerian princes and crypto investment 'opportunities'). But when it comes to your WordPress website, one thing you probably do listen to is your SEO...
How To Create An Ideal Client Persona
When notorious creep Dr Victor Frankenstein found himself short of a few friends up there in his spooky old castle, he decided to take matters into his own hands. He created the ultimate friend, patching him together from various ‘spare parts’ he had hanging around...
How To Use Google Ads Keyword Planner To Find The Best Keywords
You’ve probably got the message by now, but keywords are, well, incredibly important. You simply cannot do without them. So here’s another article telling you how to make the most of these Very Important Things – this time with some help from your online forever...
Keyword Strategy: Should I Go Broad Or Niche?
At some point or another, most commercial enterprises will face this dilemma: go broad or go niche? Some, like Coca-Cola and Coldplay, opt for the former. Others, like Bon Iver and Etsy sellers, go for the latter. The Beatles are an example of someone who defied...
What Are ‘Private’ Pages & Blog Posts And Do They Affect SEO?
Get your mind out of the gutter – private pages have nothing to do with illicit material! (Although apparently there’s plenty of that on the internet if you care to go looking – not all of it search engine optimised, either.) Anyway, let’s keep it above board and...
SEO Cannibalisation: Should I Target The Same Keyword On Different Pages And Blog Posts?
As a general rule, cannibalism isn’t a great idea. You might get a reluctant pass if your jet plane happens to go down in the Andes; however, more often than not, you’ll get fast-tracked to jail instead. Fortunately, we’re not talking about real-life cannibalism today...
Should I Hire A Copywriting Agency Or A Freelancer?
Ah, the age-old question. The lone wolf or the travelling band? Lancelot or the whole Round Table? Sting or The Police? Peter Gabriel or Genesis? Rachel Stevens or S-Club 7? (We don’t care what you say, ‘Sweet Dreams My LA Ex’ remains A Certified Banger.) As an agency...