For those of you out there who are straight-up rock stars when it comes to blog writing and website content, just churning out idea after idea and beautifully written copy — we salute you! It’s not easy for everyone and it can be time-consuming (if you’re thinking...
When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...
Ah, the age-old question. The lone wolf or the travelling band? Lancelot or the whole Round Table? Sting or The Police? Peter Gabriel or Genesis? Rachel Stevens or S-Club 7? (We don’t care what you say, ‘Sweet Dreams My LA Ex’ remains A Certified Banger.) As an agency...
Odds are you’re no more than two degrees removed from a podcast at any given social gathering. Already prolific before 2020, they’ve sprung up like hydra heads during COVID, and with good reason: podcasting is fast becoming one of the most popular content formats out...
Just like vegetables, organic keywords are far superior to non-organic ones. But the key is where you put them. Like veggies, you can’t just shoehorn them in any old place. Now, you can make a stir-fry from organic vegetables – but what we definitely don’t want is an...
So, you want to write sales copy that converts? Good on you – that’s a step in the right direction. But wait! Isn’t that what EVERYONE is trying to do?! Unfortunately, yes – they’re all at it. So how can you stand out in an internet of businesses who are all trying to...
Lights! Camera! Action? Well, you’d certainly hope so. However, not all calls to action actually result in action - which can be hugely problematic when you’ve taken the trouble to set up the lights and camera. If a tree falls in the forest, does anyone actually hear...
Who doesn’t enjoy a good question? A wise man once said, “Question everything.” But did he really mean everything? And did he mean out loud, or in your head? If you started to literally question everything, wouldn’t you be arrested and/or possibly slapped within a...
“There is nothing to writing,” Ernest Hemingway once said. “All you have to do is sit down at a typewriter and bleed.” Though he probably would’ve baulked at the mere suggestion, Ernest would have made a very good copywriter – that quote is a great tagline. No one’s...
A landing page is exactly that: a place where you want your potential customers to land. Think of yourself as one of those people who guides planes into airports with orange sticks. They’re crucial in making sure the plane nails its landing and parks itself in the...
The 1998 film masterpiece The Negotiator is probably not the best place to school yourself in real-life hostage negotiation techniques. But when it comes to the slightly lower-stakes arena of copywriting, it’s probably as good a place to start as any. What Samuel L....
From Shakespeare to Dr King, writers and orators everywhere have harnessed the cosmic power of repetition. There are many reasons why this particular technique is so powerful; it establishes rhythm and exudes conviction, and studies have even shown that it can...