Search engines were once used for singular word searches and the occasional short phrases. However, in 2020, as people have become even more reliant on Google and its peers, searches often take the form of questions. We turn to Google to ask all sorts of stuff - from...
Although your website does a lot of communicating with your customers (and potential customers), that's not the only dialogue that it's involved in - it's also talking to Google. Every day, Google continuously talks to every website out there (30 trillion, to be...
Whether you've been tinkering with your site's SEO for years or have just launched your first company blog, you almost certainly need an SEO overhaul to sort out the kinks, changes and updates that are forever popping up. So, let’s take a look at what SEO is, how it...
What's in a title? Well, when it comes to a blog post, the answer is 'a lot'. Blogging is as relevant in 2019 as it ever was, with more and more businesses choosing a consistent blog as a prime marketing tool. But writing great content is one thing, while reaching...
Search Engine Optimisation is a highly competitive field, and it's growing more intense with every passing year. So much business is done over the internet that ranking high in the search engines can be the crucial difference between success and failure. This is true...
Guest posting is a tried and tested method of getting clicks to your website. The phrase 'guest posting' essentially means writing and publishing a one-off (or series of) article(s) on someone else's blog, which can be useful for several reasons. First off, it can...
SEO (Search Engine Optimisation) is a full-time job. It's not as easy as filling out a few keywords; the keywords need to be properly researched, adapted to fit the specific aim of the content in question, links need to be devised and added, meta descriptions need to...
When you want to write the perfect blog post, it's not enough to simply be entertaining and informative. Engaging copy is an important aspect of course, but if that's all you're aiming for then you're not thinking big enough. Your blog is an essential component of...
No matter how big it is, a company can’t be good at everything. There are things that a company specialises in, which is why they’re successful in their field. But no matter the industry, it’s become crucial in 2019 for every company to be adept at online commerce;...
Whether it’s finding the lowest price on a flight or getting inspiration for their next holiday, online travel companies have become a go-to for anyone looking for a little adventure. So, how can these companies set themselves apart from one another? If you’ve seen...
When most people think of search engine optimisation (or SEO for short), they immediately think of keywords. The search engine algorithms which define where a webpage is ranked is fuelled by keywords, so it makes sense to load up your pages with this most relevant...
Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it's opened millions of times across the world per day, and for many people, its their...