How A Monthly Newsletter Can Increase Engagement And Sales

by Patrick | Feb 19, 2019 | Newsletters, PSM Blog

In the era of digital commerce, communicating with your clients is paramount. A dynamic and well-written blog can provide a strong foundation for an online company, but ideally it should be doubled up with a monthly newsletter; this will give you the opportunity to...

4 Ways In Which Food And Drink Companies Can Boost Their Online Presence

by Patrick | Jan 22, 2019 | PSM Blog

The food and drink industries are one of the most competitive out there; just ask anyone who’s been involved in it for confirmation. New products are being introduced to the market place all the time, in quick succession, making it very hard for new businesses to...

Medical Companies Often Neglect Their Blog…To Their Detriment

by Patrick | Jan 8, 2019 | PSM Blog

Many people don’t view medicine as a business. It’s often seen more as a profession, and a noble one at that; medical professionals put many hours of training and education into their career, all with the ultimate goal of helping people during some of the worst times...

3 Reasons Why Blogging Is Crucial For New Companies In Growth Industries

by Patrick | Dec 11, 2018 | PSM Blog

Blogging might seem like a fading content strategy in the face of mounting video content, but the truth of the matter is that in 2019 it’s going to be more important than ever. Blogging is an essential part of reaching your audience and potential customers,...

SEO: What’s Blogs Got To Do With It?!

by Patrick | Oct 30, 2018 | PSM Blog, SEO

When most people think of search engine optimisation (or SEO for short), they immediately think of keywords. The search engine algorithms which define where a webpage is ranked is fuelled by keywords, so it makes sense to load up your pages with this most relevant...