Why WooCommerce Sites Need Regular Blogs To Increase Online Visibility

by Patrick | Nov 23, 2021 | PSM Blog, SEO

Woo! Commerce. Who doesn’t love a bit of commerce? Especially when its mercurial golden scales are tip-tip-tipping in your favour. But how can you stack the deck to move those scales? First off, you should probably get your metaphors straight. Second, if you’re using...

Quality Control: What Good Web Copy Says About Your Business

by Patrick | Oct 1, 2019 | Copywriting, PSM Blog

Writing good copy is both an art and a science. The main goal of course is to connect with your potential customers, but you also have to appear knowledgeable, competent, and even a little humorous. In the age of digital commerce, 99% of the time you don’t get...

Why SEO & Marketing Companies Should Consider White-Labelling Their Content Creation

by Patrick | Apr 2, 2019 | PSM Blog, SEO

SEO (Search Engine Optimisation) is a full-time job. It’s not as easy as filling out a few keywords; the keywords need to be properly researched, adapted to fit the specific aim of the content in question, links need to be devised and added, meta descriptions...

How A Monthly Newsletter Can Increase Engagement And Sales

by Patrick | Feb 19, 2019 | Newsletters, PSM Blog

In the era of digital commerce, communicating with your clients is paramount. A dynamic and well-written blog can provide a strong foundation for an online company, but ideally it should be doubled up with a monthly newsletter; this will give you the opportunity to...

3 Reasons Why Blogging Is Crucial For New Companies In Growth Industries

by Patrick | Dec 11, 2018 | PSM Blog

Blogging might seem like a fading content strategy in the face of mounting video content, but the truth of the matter is that in 2019 it’s going to be more important than ever. Blogging is an essential part of reaching your audience and potential customers,...