by David Harfield | Apr 26, 2022 | PSM Blog, SEO
If you did everything the internet told you to do, you’d probably lose the plot (and all of your money, thanks to Nigerian princes and crypto investment ‘opportunities’). But when it comes to your WordPress website, one thing you probably do listen to is...
by Patrick | Jan 11, 2022 | PSM Blog, SEO
You might be the coolest thing since they invented bread, never mind when they started slicing it. You might be the best there is at what you do, no holds barred, excellence-as-a-habit, stone-cold brilliant. You might also do this thing of yours at a very fair price,...
by Patrick | Nov 9, 2021 | Photography, PSM Blog, SEO
Location, location, location! Yes, it’s a well-worn real estate phrase, but it can also be applied to SEO, and especially to wedding photography SEO. As enticing as a jet-setting life spent shooting destination weddings sounds, the chances are your bread and butter is...
by Patrick | Oct 12, 2021 | Copywriting, PSM Blog, SEO
Just like vegetables, organic keywords are far superior to non-organic ones. But the key is where you put them. Like veggies, you can’t just shoehorn them in any old place. Now, you can make a stir-fry from organic vegetables – but what we definitely don’t want is an...
by Patrick | Jul 27, 2021 | PSM Blog, SEO
Conventional wisdom claims that, as copywriters, we have about five seconds to grab the reader’s attention and keep it. Five seconds is about the span of a heading. So you have a headline’s worth of time to reel your audience in, otherwise they’re back in the river....
