Ad Strategy & Management

Advertising on Facebook, Instagram and Google is a surefire way to get hits to your website, which will translate to hot leads that you can then convert into customers.

However…as a business owner, do you really have the time or experience to run the type of granular campaign that gets you the best results?!

Our Google & Meta ad experts will create online ad campaigns that target your ideal audience and generate quality leads at a competitive Cost Per Click.

All while you focus on growing your business.

What’s Do I Get?

Our monthly package includes:

Kick-off Call

We’ll hop on a call to learn about your business and discuss campaign objectives, target markets, locations & advertising budget.

Account Manager

You’ll have your own dedicated Account Manager to communicate with throughout the month.

Weekly Campaign Monitoring

This includes ad targeting optimisation & maintenance to ensure the lowest Cost Per Click possible.

Ad Copywriting

Our copywriting team will create headlines, descriptions, calls-to-action and video scripts in your brand voice.

Landing Page Review

Our UX specialist will review your landing pages and offer feedback on how to optimise them for higher conversion.

Image & Video Consultation

We’ll recommend which of your branded images and/or videos to use (or source copyright-free images).

A/B Testing*

We’ll test different variations of taglines, headlines and descriptions to deliver the lowest Cost Per Conversion.

*

These scale across several different ads with Advanced & Premium packages.

Retargeting*

We’ll run retargeting ads that focus on customers who already interacted with your brand.

Meta Pixel Set-Up

We’ll help you to generate and install this essential lead-tracking pixel on your site.

How-To Guidance

We’ll share easy-to-follow instructions on how to set up your Google Ads and/or Meta Business Manager account.

Monthly Reporting

We’ll include an analytical report on how your ads are performing each month.

Ready To Sit Back & Get More Leads?

Investment

How Much Ad Budget Do I Need?

The ad budget will be linked to your debit/credit card so you can scale up to any amount you like.

The more you spend, the more results you’ll see (and the quicker they’ll arrive); however, it’s important to keep your own budgeting in mind, so we’ve included some recommended minimums and preferable starting rates.

Insta / Facebook Ads

A minimum of $20 USD per week, preferably starting at $150 USD per month.

Google Ads

A minimum of $35 USD per week, preferably starting at $275 USD per month.

Our Management Fee

We take care of everything from set-up, ongoing maintenance and optimisation to UX advice and copywriting. You just sit back and collect the results.

Contract length: We recommend a minimum of 3 months in order to see the best results. We’ll start with a brand awareness campaign before pushing your landing page so that you get the maximum amount of leads and enquiries.

Starter - $500 USD p/m ($650 USD - First Month Set-Up)

This includes all elements of the Ad Service with:

1 Campaign / Ad

Advanced - $600 USD p/m ($750 USD - First Month Set-Up)

All elements of the Ad Service with:

3 Campaign / 3 Ad Variations

Extended Options for A/B campaigns

Extended Options for Retargeting

Premium - $700 USD p/m ($850 USD - First Month Set-Up)

All elements of the Ad Service with:

6 Campaign / 6 Ad Variations

Extended Options for A/B campaigns

Extended Options for Retargeting

Getting leads is the first step…
…then you gotta convert them.

HIGH-CONVERTING LANDING PAGES

Your landing page is the final destination of your funnel, where your leads will convert into potential customers…or click away. Pro Tip: Don’t let them click away.

If you’re selling a specific service or product, you need a dedicated landing page that gives your clients all of the relevant information and incentivises them to get int ouch or make a purchase.

Google actually rewards websites that have a good ‘quality score’ meaning that you can see better results than your competitors even if you’re spending less on your ad budget. This quality score depends on a clean, efficient and optimised landing page and website.

Leave it to us

Our team will create a detailed landing page tailored around your specific service/offer full of SEO-charged converting copy that is designed to turn your leads into clients.

Price: This will be tailored to your specific requirements regarding your service/product.

* Average price for 2000-word landing page including content optimisation: $750 USD

See our step-by-step process of creating a landing page with a 90-100% conversion rate!

Not our words...

Ashleigh Haase

Wedding Photographer

Right from the initial email David was so friendly and informative.

I feel confident that my site has been improved drastically because of PepperStorm and I am excited to continue my working relationship with them on future posts and updates.

Highly recommend!

Read Ashleigh Haase's Case Study

emble

Digital Storytellers | Video, Animation & Graphic Design

David and the PepperStorm crew have been unreal – I have never had such an easy collaboration and worthwhile investment in outsourcing.

I’ve loved the process so much and will continue having PepperStorm write blog posts for us as we are seeing the results already and have had so many compliments on our copy. Absolutely bloody brilliant!

Read emble's Case Study

Braemar

Global Shipbroking Company

Mel & Dave were extremely helpful and reliable throughout the course of the project.

We relied heavily on Pepperstorm to develop a compelling narrative for our audience which was easy to digest. They were a pleasure to work with - flexible, constructive and responsive.

Couldn't recommend them enough!

Read Braemar's Case Study

CRINNAC

Product Design Company

I enjoyed working with David, Mel and others at PepperStorm.

They were easy to work with, passionate about their work, responsive with a good attention to details.

They patiently listened to my messy mind and delivered what exactly I wanted or even better.

Rexvil

Wedding Photographer

Dave & Mel were absolutely fantastic to work with!

They really took the time to understand our voice and brand and put together a beautiful set of copy for our website and a lovely set of listicles for our blog.

The results have been really positive and it's great to see some first page results. Thanks so much guys, looking forward to getting my next batch done shortly!

Read Rexvil's Case Study

BUCKiTDREAM

Travel & Lifestyle App

PepperStorm have been important to BUCKiTDREAM as we develop our dream content.

David and his team are terrific to work with.

Read BUCKiTDREAM's Case Study

Necker Cup

Richard Branson's Pro-Am Tennis Event

It’s been a pleasure to work with PepperStorm Media.

Always on point, polite and attending to all detail.

Would recommend to people looking for a go-to social media plan.

Jodie Clifford

Wedding Photographer

Thank you so much again for all your hard work, look forward to working with you guys again for some more posts a little down the track!

FYI – The work that you guys have done to my site (SEO audit and published blog posts) has already pushed my google ranking way up for certain key phrases so I’m thrilled!

Thanks!

Read Merge Photography's Case Study

FLOX Botanical

Flower Delivery Melbourne

It has been an absolute pleasure working with PepperStorm.

David is extremely proficient in what he does and is extremely responsive. All of my website’s needs were taken care of from content creation to SEO.

I highly recommend this company and can’t wait to use them again in the near future. Thank you David!

Breezy Photography

Wedding Photographer

These guys are simply phenomenal.

They are organized, detail-oriented, adaptable to your needs and wants, they offer thorough and helpful advice, not to mention they are incredibly down-to-earth and friendly.

I wanna give a huge shoutout to David and Mel - both of these superstars and the rest of their team take your business to the next level!

Keri Tan

Wedding Photographer

PepperStorm and Team (Dave & Mel) are one of the most professional and friendly companies I’ve ever worked with. They not only captured my voice so well in writing, but also delivered such great content and collaborated with me until I was beyond satisfied with the results.

They are an absolute dream to work with and I will definitely be coming back as a returned customer for years to come! Go with PepperStorm – you will not be disappointed!

Infectolab Americas

Tick Borne-Disease Testing Lab

PepperStorm Media has never failed to impress - they've grown our social media followers on a constant basis and produced fantastic and well-researched SEO blog articles & newsletters. Most importantly they are fun and wonderful people to work with.

I can highly recommend David and his team to anyone looking for a great media agency who care about their clients and help them get to the next level!

Read Infectolab's Case Study

Marisa Farrell

Wedding Photographer

Biggest thanks to the amazing team at Pepperstorm.

You were able to transform the brand concept I had struggled to put into words, into a succinct, sentimental and magical piece of copy that I truly love.

Thank you!

Joel & Bonita Photography

Wedding Photographers

110% recommend PepperStorm!

They were so easy to work with. Very professional and had nice quick communication.

PepperStorm were so great and didn’t mind us working through the drafts at our own pace. Really appreciated that! Now can’t wait for them to write some blogs for us next. Thanks so much guys!

Read Joel & Bonita's Case Study

Brittany Ford

Wedding Photographer

I cannot thank the team at Pepperstorm enough! They saw what I was struggling with, listened to what I was looking for and DELIVERED TENFOLD!

I am so happy I found them & cannot wait to tell everyone about them. They helped me so much with my SEO on my website that I am seeing an increase in inquiries along with a higher ranking on google searches.

I cannot wait to work with them more in the future on my blog posts! Thank you Pepperstorm!

Bernadeta Kupiec

Wedding Photographer

I worked with Pepperstorm twice and it was THE BEST EXPERIENCE EVER! The first time they did the SEO Audit on my website.

Yes, it was pricey comparing to the first one I had made on my website (I had a bad experience with that one) but the work with Dave and his team was AMAZING and worth every penny I spent!!! It's working perfectly and sending my website to the first pages of Google search.

So a year after I asked Dave's team to do rebranding and write new copy & SEO Audit...and I am amazed again!

Michaela Bell

Wedding & Elopement Photographer

David and Nicole and the great of these team do such an amazing job building my blogs for me and even putting them on my website - it's so helpful and with them figuring out all my blogging captions, they help me rank hiring in my local area, Prince Edward island Canada.

I like how understanding the team is and very open to conversation, and they are top-notch for blogging! I highly recommend them and will be working with David and his team more! I can't wait to see them grow as a business and help others grow organically.

Katy Durn

Wedding & Elopement Photographer

Pepperstorm Media have been amazing in writing relevant blogs for my wedding photography website. They have lots of industry knowledge and work really hard to create a personalised tone which sounds like it's been written by me.

They have extensive knowledge of SEO and know how to make your blogs shine on Google results.

Their communication is top notch and they took on board all of my feedback to make sure the blogs were perfect. I'd highly recommend them for any copywriting service you might need!

Linka Odom

Wedding Photographer

Working with Pepperstorm has been awesome.

I hired some SEO "specialists" in the past and had a terrible experience. I was really concerned about trying again and yet the moment I spoke to Pepperstorm I felt understood and in safe hands. They worked with me to make sure that everything was in my voice and reflected my values. I highly recommend them and in fact have already referred them to colleagues.

I will continue to work with them as my company grows. Thank you, it was truly a pleasure working with you!