Ad Strategy & Management
Advertising on Facebook, Instagram and Google is a surefire way to get hits to your website, which will translate to hot leads that you can then convert into customers.
However…as a business owner, do you really have the time or experience to run the type of granular campaign that gets you the best results?!
Our Google & Meta ad experts will create online ad campaigns that target your ideal audience and generate quality leads at a competitive Cost Per Click.
All while you focus on growing your business.
What’s Included?
Our monthly package includes:
Account Manager
Your own dedicated Account Manager to communicate with you throughout the month.
Kick-off Call
We’ll hop on a call to discuss campaign objectives, including: Goals (more traffic to your website, brand awareness, leads/enquiries, etc.), Destination URL, Target Market, Locations, Timeline/Schedule, Advertising budget available.
Ad Copywriting
Our copywriting team will create headlines, descriptions & calls-to-action in your brand voice.
In-depth Targeting Questionnaire
We want to determine your ideal target audience, so we’ll learn everything about your business in terms of audience location, demographic, size, etc. to ensure that we get the best value for your ad budget.
Image & Video Consultation
We’ll recommend which of your branded images and/or videos to use (or source copyright-free images) to use in any Facebook and Instagram ads.
A/B Testing*
We’ll test different variations of taglines, headlines and descriptions to see which performs the best and gets you the lowest Cost Per Conversion.
*
These can scale across several different ads with our Advanced & Premium packages.
Landing Page Review
Our UX specialist will review your landing pages and offer feedback on how to optimise them for higher conversion. Or add on a custom landing page created by our editorial & SEO team (see below!).
Retargeting*
We’ll run retargeting ads that focus on customers who already visited your website/socials/shown interest in your services but are yet to take action.
Meta Pixel Set-Up
This is an essential element of tracking Facebook leads, so we’ll help you to generate and install the pixel on your site.
Monthly Reporting
We’ll include an analytical report on how your ads are performing each month.
Scriptwriting
Our copywriting team can write a script in your ideal brand voice to use when you record a video, e.g. to attract more Insta followers, promote a new product or giveaway, etc.
Weekly Campaign Monitoring
This includes ad targeting optimisation and maintenance to make sure that you’re getting the lowest Cost Per Click possible.
How-To Guidance
We’ll share an easy-to-follow instructional doc on how to set up your Google Ads and/or Meta Business Manager account.
Investment
How Much Ad Budget Do I Need?
The ad budget will be linked to your debit/credit card so you can scale up to any amount you like.
The more you spend, the more results you’ll see (and the quicker they’ll arrive); however, it’s important to keep your own budgeting in mind, so we’ve included some recommended minimums and preferable starting rates.
Insta / Facebook Ads
A minimum of $20 USD per week, preferably starting at $150 USD per month.
Google Ads
A minimum of $35 USD per week, preferably starting at $275 USD per month.
Our Management Fee
We take care of everything from set-up, ongoing maintenance and optimisation to UX advice and copywriting. You just sit back and collect the results.
Contract length: We recommend a minimum of 3 months in order to see the best results. We’ll start with a brand awareness campaign before pushing your landing page so that you get the maximum amount of leads and enquiries.
Starter - $500 USD p/m ($650 USD - First Month Set-Up)
This includes all elements of the Ad Service with:
- 1 Campaign / Ad
Advanced - $600 USD p/m ($750 USD - First Month Set-Up)
All elements of the Ad Service with:
- 3 Campaign / 3 Ad Variations
- Extended Options for A/B campaigns
- Extended Options for Retargeting
Premium - $700 USD p/m ($850 USD - First Month Set-Up)
All elements of the Ad Service with:
- 6 Campaign / 6 Ad Variations
- Extended Options for A/B campaigns
- Extended Options for Retargeting
Getting leads is the first step…
…then you gotta convert them.
HIGH-CONVERTING LANDING PAGES
Your landing page is the final destination of your funnel, where your leads will convert into potential customers…or click away. Pro Tip: Don’t let them click away.
If you’re selling a specific service or product, you need a dedicated landing page that gives your clients all of the relevant information and incentivises them to get int ouch or make a purchase.
Google actually rewards websites that have a good ‘quality score’ meaning that you can see better results than your competitors even if you’re spending less on your ad budget. This quality score depends on a clean, efficient and optimised landing page and website.
Leave it to us
Our team will create a detailed landing page tailored around your specific service/offer full of SEO-charged converting copy that is designed to turn your leads into clients.
Price: This will be tailored to your specific requirements regarding your service/product.
* Average price for 2000-word landing page including content optimisation: $750 USD
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