The Pepperstorm Blog
A well-maintained blog with regular, engaging content is the cornerstone of any successful website. So here’s ours.
We share copywriting advice, tips on how to improve your SEO as well as innovative social media strategies.
Is Alt Text Important For SEO?
A picture is worth a thousand words – but for the visually impaired who are using the internet, it’s useless without alt text. Alt text is a simple little element of uploading that you need to know about because it not only improves your website’s accessibility – it's...
How Can Wedding Photographers Use SEO Blog Articles To Outrank Their Competition?
It’s no secret that wedding photography is a competitive industry. From finding clients to nailing the perfect shot each time, it can feel like there’s not enough time in the day to take a coffee break – let alone manage your marketing! We totally get how hard the...
Why Building Quality Links Will Boost Your SEO
Let’s talk links. Like a well-made chain, your website can accomplish so much more when it’s properly linked. In the rush to produce high-quality content (hey, that’s important too!), we understand that it’s easy to neglect link building. But don’t fall into that...
What Is Cornerstone Content In SEO?
Say you’re building a new house. Would you start trying to put up the drywall before you’ve poured a foundation? No way – and the same applies to your website! The foundations of your website copy should be something called cornerstone content, which has plenty of...
Active Voice Vs. Passive Voice: Which Should I Use In My Website Copy?
When it comes to your website copy, are you getting active – or taking the passive seat? Today talking about passive vs. active voice in sales copy, which can make a big difference to both the quality of your copy and your SEO. If you think back to high school English...
How To Run Twitter Ads For Follower Growth
Social media – love it or hate it, it’s an essential part of running a business. Facebook, Instagram and Twitter are all platforms you should be using. While most of us are pretty familiar with Facebook and Insta, many businesses find Twitter a bit of a mystery. In...
What Is Keyword Mapping And How Can It Help My SEO?
Would you go for a hike through the woods without a map? Sure, you might be fine – or you might get completely lost, and perhaps even eaten by a bear. The same is true for your website’s SEO strategy (minus the bear), which is why we recommend you check out the...
What Is Black Hat SEO And Why Should I Avoid It?
In Hollywood, a general rule of thumb is that any cowboy wearing a black hat should be avoided...unless you want to end up with a belly full of lead. Turns out that the same rule applies to websites and black hat SEO. * Our lawyers have asked us to stress that Google...
How To Use Facebook Ads To Get Instagram Followers
When it comes to your Instagram account, size matters. Having a large account (with interested and engaged followers, not bots!) is super important for your brand. A large following establishes credibility, builds brand awareness, and drives sales – awesome all round,...
Should I Listen To Everything My SEO Plug-Ins Say?
If you did everything the internet told you to do, you’d probably lose the plot (and all of your money, thanks to Nigerian princes and crypto investment 'opportunities'). But when it comes to your WordPress website, one thing you probably do listen to is your SEO...
How To Create An Ideal Client Persona
When notorious creep Dr Victor Frankenstein found himself short of a few friends up there in his spooky old castle, he decided to take matters into his own hands. He created the ultimate friend, patching him together from various ‘spare parts’ he had hanging around...
How To Use Google Ads Keyword Planner To Find The Best Keywords
You’ve probably got the message by now, but keywords are, well, incredibly important. You simply cannot do without them. So here’s another article telling you how to make the most of these Very Important Things – this time with some help from your online forever...