In the era of digital commerce, communicating with your clients is paramount. A dynamic and well-written blog can provide a strong foundation for an online company, but ideally it should be doubled up with a monthly newsletter; this will give you the opportunity to...
No matter how big it is, a company can’t be good at everything. There are things that a company specialises in, which is why they’re successful in their field. But no matter the industry, it’s become crucial in 2019 for every company to be adept at online commerce;...
The food and drink industries are one of the most competitive out there; just ask anyone who’s been involved in it for confirmation. New products are being introduced to the market place all the time, in quick succession, making it very hard for new businesses to...
Many people don’t view medicine as a business. It’s often seen more as a profession, and a noble one at that; medical professionals put many hours of training and education into their career, all with the ultimate goal of helping people during some of the worst times...
Ho ho-holy moly, it's been one heck of a year in the PepperStorm office... Our content creation team worked round the clock on a huge project for one of our long-term clients, producing hundreds of pieces of content for their dream travel app (which is aiming to reach...
Blogging might seem like a fading content strategy in the face of mounting video content, but the truth of the matter is that in 2019 it's going to be more important than ever. Blogging is an essential part of reaching your audience and potential customers, providing...
Whether it’s finding the lowest price on a flight or getting inspiration for their next holiday, online travel companies have become a go-to for anyone looking for a little adventure. So, how can these companies set themselves apart from one another? If you’ve seen...
More and more countries around the world are legalising recreational marijuana. Recently, the United States approved recreational marijuana use in some states (such as California and Colorado), and Canada has also just passed a law legalising the herb. This...
Health and wellness retailers often focus the content of their websites solely on the products that they’re selling - and little else. This decreases the utility of the website as a source of information and can disengage potential customers (as well as being more...
In recent years, laws in the UK surrounding CBD usage have relaxed. There’s more openness towards consuming these types of products, as well as a push towards acceptance of medical marijuana (MMJ) in treating patients. This is why it’s the perfect time for CBD and MMJ...
When most people think of search engine optimisation (or SEO for short), they immediately think of keywords. The search engine algorithms which define where a webpage is ranked is fuelled by keywords, so it makes sense to load up your pages with this most relevant...
Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it's opened millions of times across the world per day, and for many people, its their...