Ho ho-holy moly, it's been one heck of a year in the PepperStorm office... Our content creation team worked round the clock on a huge project for one of our long-term clients, producing hundreds of pieces of content for their dream travel app (which is aiming to reach...
Blogging might seem like a fading content strategy in the face of mounting video content, but the truth of the matter is that in 2019 it's going to be more important than ever. Blogging is an essential part of reaching your audience and potential customers, providing...
Whether it’s finding the lowest price on a flight or getting inspiration for their next holiday, online travel companies have become a go-to for anyone looking for a little adventure. So, how can these companies set themselves apart from one another? If you’ve seen...
More and more countries around the world are legalising recreational marijuana. Recently, the United States approved recreational marijuana use in some states (such as California and Colorado), and Canada has also just passed a law legalising the herb. This...
Health and wellness retailers often focus the content of their websites solely on the products that they’re selling - and little else. This decreases the utility of the website as a source of information and can disengage potential customers (as well as being more...
In recent years, laws in the UK surrounding CBD usage have relaxed. There’s more openness towards consuming these types of products, as well as a push towards acceptance of medical marijuana (MMJ) in treating patients. This is why it’s the perfect time for CBD and MMJ...
When most people think of search engine optimisation (or SEO for short), they immediately think of keywords. The search engine algorithms which define where a webpage is ranked is fuelled by keywords, so it makes sense to load up your pages with this most relevant...
Appearing near the top of Google searches is vitally important when it comes to the highly competitive world of e-commerce. You should consider Google the gateway to the internet; it's opened millions of times across the world per day, and for many people, its their...
You're probably already aware that blogging is extremely important for your website. It helps promote audience relationships, keeps content fresh and engaging, and makes the people behind the site (i.e. you) appear more like real people, and not just faceless beings...
Blogs were initially conceived as online diaries, with the traditional view of them being a place where people could vent, confess or inform. These days, blogs are seen as an essential tool for any e-commerce business and are there to be taken advantage of. They can...
Every smart business owner should know that an online blog is a must for any serious e-commerce site. A blog can help direct traffic to your site by ranking your page higher in the search engines, and also provide readers and potential customers with an insight into...
This much you should know: in 2017, your online marketing plan must include SEO (search engine optimisation). The most integral part of SEO is keyword optimisation, or keyword research. This essentially means selecting and analysing the best and most relevant keywords...